Certified By Travel Unity (CBTU)
DEI Certification for Organizations
About CBTU
Certified by Travel Unity (CBTU) is the travel and tourism industry’s only certification program for visitor-facing organizations that validates visitor-facing organizations’ efforts around diversity, equity, and inclusion (DEI).
Being Certified by Travel Unity demonstrates organizational alignment with Travel Unity’s DEI Standards for Visitor-Facing Organizations’ three pillars:
- Management and Workforce
- Visitorship
- Community Impact
Interested in certification? E-mail cbtu@travelunity.org
Certification Levels
Organizations must complete four levels to become Certified by Travel Unity. Each level requires alignment with different components of our DEI Standards for Visitor-facing Organizations.
1
CBTU Level One requires organizations to have external and internal facing commitments to DEI and demonstrable achievement of new short-term goals around DEI.
2
CBTU Level Two requires demonstration of alignment with all Management & Workforce criteria related to human resources (HR).
3
CBTU Level Three requires organizations to have plans for engaging their stakeholders, partners, and supply chain around matters related to DEI.
4
The highest level of CBTU, Level Four, requires organizations to demonstrate alignment with all of Travel Unity’s DEI Statements for Travel & Tourism, including preparations for visitors of all backgrounds and abilities.
For organizations that need additional assistance, Travel Unity’s Services team can complete an additional in-depth audit of specific items or a comprehensive audit of your entire organization.
2024 Pricing
Non-Alliance Members
$1000
per level
Travel Unity Alliance member
$750
per level
CDTP-certified
$500
per level
Organizations that are Certified by Travel Unity
Tour Cayuga
Visit the Northshore
Visit Lenawee